1. Creator Interviews : Advertising Icon Museum

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    from Bernstein-Rein / Added

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    Randy Belcher & Ken Spera, the creative team who first imagined a green lizard selling insurance talk about developing the cool, British-accented, Geico Gecko. Legendary adman Jerry Della Femina remembers how a happy accident led to one of the most effective tv spots of all time -- the Meow Mix Cat singing for his dinner. Tom Amico & Eric David had a mouthful of a name for a client but came back from lunch with the idea of having a real duck handle the pronunciation of AFLAC. Joe Minella connected pregnancy with pickles and came up with the idea for the Vlasic Stork. Of course, he needed a personality and a look. Here’s the story. Classic illustrator Richard Black took a phone call that lead to his depiction of the original Mr. Clean, a powerful gypsy with a ring in his ear instead of his nose. John Parlato tells how his team created those classic grumblers, the Serta Sheep, a colorful herd irritated with a product so good it was putting them out of work. Jack Keil used a late night flight delay to come up with one of the most memorable public service icons of all time – McGruff, the dog who takes a bite out of crime.

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