1. The Future Beyond Brands

    04:31

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    Business Today's Nigel Cassidy ventures to the London International Book fair to review the new book 'Lovemarks - The Future Beyond Brands'.

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    • The Cultural Fabric of Brands

      02:38

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      9 News business reporter Gregg Moss takes a look at the book Lovemarks - The Future Beyond Brands, discussing how brands have become an integral part of our culture.

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      • All you need is love

        04:25

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        London correspondent Lisa Owen explores the concept of Lovemarks at the launch of the book Lovemarks - The Future Beyond Brands in London.

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        • Forming emotional attachments with brands

          04:45

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          A discussion with Jacksonville's Channel 4 morning presenter Bruce Hamilton about the Lovemarks book and the development of emotional attachments with brands.

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          • The future of branding

            06:30

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            A discussion with Pat Kiernan and Ali Velshi of CNN’s The Money Gang about Lovemarks and the market performance of companies that have achieved Lovemark status.

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            • Big plans for the game of rugby in the USA

              01:57

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              A story by Melissa Stokes from New Zealand's One News looking at some big plans and big ideas for the game of rugby in the USA. Footage courtesy of www.tvnz.co.nz.

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              • The Lovemarks Effect

                05:54

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                A discussion about the new book The Lovemarks Effect - Winning in the Consumer Revolution with the team from CNBC's Squawk Box.

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                • The Lovemarks Effect

                  07:03

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                  Introducing The Lovemarks Effect to BusinessWeek Online visitors, this discussion with Diane Brady is about getting today's consumer to love you and your products. Thanks to www.businessweek.com for…

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                  • The Lovemarks Effect, Toyota and CNBC's new website.

                    05:23

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                    An interview with CNBC's Michelle Caruso-Cabrera - Toyota's phenomenal success, the launch of CNBC's new website and the new book The Lovemarks Effect. www.cnbc.com.

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                    • Holiday Shopping Trends in the U.S.

                      08:51

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                      Holiday Shopping Trends: CBS News Sunday Morning reports on the science and art of retail shopping in the U.S. holiday season. www.cbsnews.com.

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