1. Nielsen insights into current consumer habits & trends in mobile, social & digital

    26:21

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    The consumer research behind the key trends driving buying and mobile behaviour: how and why is the internet, social media and multi-screen viewing transforming and revolutionising consumer buying…

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    • Only as good as your network

      16:28

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      Joyce Lanigan, talks about her experiences of running a truly Nomadic company from her laptop and how social media and mobile technology has made it possible. She will also discuss how Nomad Two Worlds…

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      • The Future of Money

        30:29

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        What happens when industries shift from “service” to “platform”? When Facebook becomes a bank, when the eBay model becomes the standard business model for the future? This presentation takes you through…

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        • Mobile and digital privacy: What you shouldn’t know about mobile users

          32:17

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          Following a recent number of cases involving the inappropriate use of personal data across a number social media platforms – David Stewart takes a closer look at where the lines drawn on this? What…

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          • Multi-platform and Multi channel a connected future for consumers

            18:52

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            Reaching connected audiences across their multi platform universe. Showcasing ABC’s multiplatform strategies in engaging with users beyond the desktop. • Joining Media – Social TV and 2nd Screen…

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            • Nielsen insights into current consumer habits & trends in mobile, social & digital

              26:21

              from media140 / Added

              7 Plays / / 0 Comments

              The consumer research behind the key trends driving buying and mobile behaviour: how and why is the internet, social media and multi-screen viewing transforming and revolutionising consumer buying…

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              • Talk to me, don’t shout at me: Mobilising influencers and stories for a social business

                21:40

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                55 Plays / / 1 Comment

                International speaker and COO of Word of Mouth firm, 1000heads, Joanne Jacobs will illustrate the impact of mobile consumer behaviour and she will use case studies in social business practice to demonstrate…

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                • Digitising your way to an economic future

                  20:15

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                  Government futurist and General Manager of the WA Government’s Digital Economy Branch, Jim Wyatt will provide a perspective on digital transformation in WA to conceptualize the opportunities for business…

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                  • Coupons and their role in mobile marketing

                    13:12

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                    34 Plays / / 0 Comments

                    The role of coupons in mobile marketing and ecommerce, how peer-to-peer recommendations are driving a shift in consumer behaviour and why group buying is changing the way consumers are making purchases…

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                    • Community commerce

                      26:07

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                      Social commerce is the uncharted frontier of the social web, but it’s coming sooner than we think. How can community strategy and management take things to the next level – from ‘click to buy’, to…

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