1. NEXT/NOW™ Projection Mapping - 2014 John Deere 8R Tractor


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    To educate and excite the sales force, John Deere aimed to show the upcoming model year's tractor and its features at their 2013 New Product Launch conference. Because the new tractors were not yet produced and therefore could not be displayed, Next/Now was invited to create a digital experience. Using projection mapping and projecting onto a previous year's model and 12x24-ft partial-cube background, Next/Now developed a 4-minute, complex 3-D application. With the projection of the tractor moving through a number of different environments, the new model and features were revealed and viewers were wowed as they were driven through scenes of day and night, rain and sun, streets and farms.

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