1. Social Networking for Salons | The NEXT Level

    01:08:25

    from Pro Beauty Association / Added

    568 Plays / / 1 Comment

    Social Networking for Salons | The NEXT Level Learn how to build and leverage social platforms to engage with your clients and grow your salon business. During this 75 minute webinar, attendees…

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    • Communicating WVU's Brand

      01:07:48

      from WVU IMC / Added

      34 Plays / / 0 Comments

      The INTEGRATE 2013 conference kicked off with a general session featuring Scott Wilkinson, Executive Creative Director at West Virginia University. Hear Scott talk about WVU's brand identity and recent…

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      • IMC and Brand Love

        01:06:56

        from WVU IMC / Added

        162 Plays / / 0 Comments

        In this presentation, Coca-Cola Freestyle's Global Marketing Manager, Scott Cuppari, talks about how The Coca-Cola Company is fueling innovation thru their Coca-Cola Freestyle platform and integrated…

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        • Visual Storytelling and Micro Message Strategies in Crisis Communications

          01:04:26

          from WVU IMC / Added

          110 Plays / / 0 Comments

          Visual storytelling captures stories that have been created and curated across digital platforms to provide a transparent, eye-witness account about a brand or individual visually. By using data analysis…

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          • Booths and Budgets The Cost of Exhibiting

            01:02:40

            from Pro Beauty Association / Added

            229 Plays / / 0 Comments

            Booths & Budgets: The Cost of Exhibiting Whether you’re a veteran manufacturer with years of trade shows under your belt or a novice who’s new to the game; setting reachable budget goals for your…

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            • Event Coordination: An IMC Perspective

              01:02:34

              from WVU IMC / Added

              62 Plays / / 0 Comments

              This presentation was presented as part of the Integrate 2012 conference hosted by the WVU IMC program, http://integrate.wvu.edu Event coordination is not as simple as selecting a site and choosing…

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              • Salon Success Series - Session 2, Leading Total Team Engagement

                01:00:26

                from Pro Beauty Association / Added

                51 Plays / / 0 Comments

                Leading Total Team Engagement - Session 2 of the Salon Success Series Salon owners are called upon to rally their teams, inspire greatness, and generate excitement around retailing on a daily…

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                • Marketing Above the Fray

                  01:00:21

                  from WVU IMC / Added

                  46 Plays / / 0 Comments

                  This presentation was presented as part of the Integrate 2011 conference hosted by the WVU IMC program, http://integrate.wvu.edu Presented by Linda Popky - http://imc.wvu.edu/about/faculty/linda_popky We’re…

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                  • Massive Open Online Courses and the future of higher education

                    01:00:21

                    from British Council / Added

                    396 Plays / / 0 Comments

                    The emergence of Massive Open Online Courses (MOOCs) has created a stir in the higher education world, and the media coverage has been noticed by government departments. Much of this is due to…

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                    • Five Steps for Social Media Integration from Ad Age Insights

                      59:57

                      from WVU IMC / Added

                      44 Plays / / 0 Comments

                      Hear highlights from a newly published Ad Age Insights white paper on the biggest challenge most marketers face today—social media integration. The author examines the current social media environment…

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