1. Optimal PANTONE colors on your package design

    52:33

    from X-Rite Europe / Added

    Learn how these simple tools can tie your design to brand expectations so you can seamlessly hand off color details to your prepress or print provider.

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    • Megan Toole & Summer Lamons - Skimpy Mixers

      35:20

      from Selling to the Masses / Added

      14 Plays / / 0 Comments

      The creators of Skimpy Mixers share the story of their journey from big idea to shelf.

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      • Design Masters: Vignelli

        23:52

        from VCUdesign / Added

        4,746 Plays / / 3 Comments

        Massimo and Lella Vignelli are designers who have created work in a wide variety of areas, including interior design, environmental design, package design, graphic design, furniture design, and product…

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        • Shopper Marketing Measurement

          18:15

          from Shikatani Lacroix / Added

          48 Plays / / 0 Comments

          Debunking the Myths of Shopper Marketing Measurement While the number of brands carried by retailers has declined due to the economy, the number of line extensions, variants and packaging redesigns…

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          • Packaging for Multiple Items

            09:55

            from Sam Grant / Added

            35 Plays / / 0 Comments

            Lecture support video for my MDC Package Design Class. This video was created to inspire students on the possibilities of developing a packaging series. Common elements must be implemented to maintain…

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            • typesetting episode 1 // elisabeth kopf, vienna

              09:02

              from typesetting tv / Added

              5,372 Plays / / 3 Comments

              There are few designers with a more unique story than Austrian designer Elisabeth Kopf. From working as a taxi driver in Vienna, to becoming a self taught photographer in Hong Kong, her path towards…

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              • David Brier on Burgers, Eskimos and Being Exceptional

                06:53

                from David Brier / Added

                This interview by Lori Crever captures some basic insights brand identity and package designer David Brier is known for. Award-winning brand specialist, David Brier gives insight into what it took…

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                • David Brier on the Question to Ask, Repeat Business and the 3 Phases of Branding

                  05:46

                  from David Brier / Added

                  This interview by Lori Crever delves into some of the strategies of brand identity and package designer David Brier uncovering the most important question a brand can ask itself, repeat business and…

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                  • Live A Legacy

                    05:30

                    from Colin Garven / Added

                    1,185 Plays / / 2 Comments

                    What is design to me? I would say it's when I feel passion. When it is boiled down it's exploration! Being able to create anything, anything I can think of. It's the never ending search for the next…

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