1. This Is How We Do It: Process Value vs Production Value

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    This is a recording of a presentation I gave on 4/19/11 as part of the Break The Box series at Frank Lloyd Wright's Unity Temple in Oak Park, IL. http://www.utrf.org/break_the_box.html From the program notes: What do homemade music videos by OK Go, live Twitter updates about Egypt, and industrial films from the 1950s have in common? They all have a high degree of "process value": a willingness to expose the creative act itself and embed it, front and center, in the finished product. And they generate intense engagement on the web -- often much more than their big budgeted, high-production-value counterparts. Wired and Fast Company writer and filmmaker Pavlus looks at why that is -- and how to put it to use. Works Cited: C'Etait Un Rendezvous, by Claude Lelouche http://www.youtube.com/watch?v=COyab3YQS48 Here It Goes Again, by OK Go http://www.youtube.com/watch?v=dTAAsCNK7RA Touch Wood, by Morihiro Harano, Kenjiro Matsuo, et. al. http://www.youtube.com/watch?v=C_CDLBTJD4M&feature=player_embedded A Glorious Dawn, by Symphony of Science http://www.youtube.com/watch?v=zSgiXGELjbc How a Differential Gear Works, by industrial filmmakers from the 1930s (?) http://www.youtube.com/watch?v=K4JhruinbWc The Monitor, by me, Christie Nicholson, and Christopher Mims http://www.scientificamerican.com/article.cfm?id=the-monitor-white-matter 7 Ways to Walk the Walk, by Alissa Walker http://www.gelatobaby.com/2011/04/14/walking-the-walk/ Lego Antikythera Mechanism, by me, Andrew Carol, Misha Klein, Adam Rutherford, et. al. http://vimeo.com/17648733 Also: RadioLab, Infinite Jest, Longshot magazine, slow food, Michael Bay, Kickstarter, and many more.

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