1. Speaking of Wealth EP 59 Jamie Krakover: Podcasting on Book Series

    19:34

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    Join Jason Hartman as he interviews Jamie Krakover, co-host and editor of Awakenings, “a podcast to awaken the magic in you.” The podcast discusses the characters of a book series entitled, The Secrets of the Immortal Nicholas Flamel, a young adult book series by Michael Scott, where the cast is infused with historical and mythological figures. Jamie talks about the audience they draw and how she and her fellow co-hosts began the podcast. The podcast has been running once a month for three and a half years. Jason and Jamie also discuss equipment and software use, such as Audacity and Skype, and Jamie does the editing for the show from her studio. When Jamie started the podcast, she did a ton of research to find the best software and says there are a lot of good, free or low-cost applications that make creating a podcast simple. Podcasting doesn’t have to cost a lot. Finding a good headset and recording software is key. Jason and Jamie also talk about listener engagement methods. Jamie encourages people interested in podcasting to not be afraid of it. Do your research and just enjoy it. For more information see: www.SpeakingOfWealth.com

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    • Speaking of Wealth EP 58 Adam Graham: Old Time Trivia

      24:48

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      Jason Hartman interviews podcaster, Adam Graham, host of Old Time Dragnet Show, The Old Time Radio Superman Show, and The Great Detectives of Old Time Radio. Adam re-samples the old Dragnet TV shows, which are now public domain, in the old radio show style. This is a different approach from most of today’s podcasters, with only a small amount of commentary in the beginning and then addressing listener questions or comments that have been emailed or come from Twitter or Facebook, etc, after the show. Jason and Adam discuss copyright issues that can surround public domain usage. Adam said you must be very careful about the laws. They also talk about sponsorship, advertising, and donations, and how the economy affects the monetary gain. Adam also gives a scientific breakdown of his listening audience, which is primarily a younger male audience from a wide range of professions. Adam discusses the equipment and process to produce his podcasts, including using the ever popular Dropbox to transfer files to the audio technician. Adam advises that podcasters have a vision and stick with it, and stresses the importance of accompanying the podcast with blogging. For more information see: www.SpeakingOfWealth.com

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      • Speaking of Wealth EP 57B Dino Dogan: Building A Community of Fanatics

        26:43

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        Jason Hartman is joined by Dino Dogan, founder of Triberr, to talk about the secrets to building communities of customers, clients, audience, etc. for businesses and bloggers. Dino explains how relationships between businesses and consumers have changed through the years, emphasizing the need for businesses to engage with consumers to gain their trust and loyalty. Dino is a blogger and he defines a “tribe” as a “group of bloggers who enter into a mutually beneficial, reciprocal relationship.” Dino wanted to solve the problem of getting more eyes on his content, so Triberr was created to help bloggers band together and reach a bigger audience through a community and amplification platform. It is a free platform and bloggers share in each other’s audience by sending a post out to the whole tribe’s destinations, like Twitter, Facebook, LinkedIn, StumbleUpon and more. For more information see: www.SpeakingOfWealth.com

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        • Speaking of Wealth EP 56 Dr. Chris Smith: The Naked Scientists Podcast

          40:53

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          Joining Jason Hartman from Barrington, England, is Dr. Chris Smith, creator of the popular podcast, “The Naked Scientists.” Dr. Smith shares the fascinating tale of how he and his colleagues began their radio show in 2000, which then led to creating one of the world’s first podcasts. They were one of the first podcasts listed on iTunes when it first launched in 2005. Adding their podcast to iTunes literally broke their server with the huge surge in their listening audience, which is known as the “iTunes Effect.” Dr. Smith relates that the first interview they did, which they thought would be around a 5-minute interview, turned into a two-hour interview. With the success the group achieved, Dr. Smith was able to raise money from grant-awarding bodies, such as The University of Cambridge, Research Councils of England, Rolls Royce, etc, which enabled them to put together a strong production team of scientists with skills in journalism. The podcast has grown by being re-purposed to specialty shows around the world, five broadcasts per week. Dr. Smith explains the process he and his team employ to bring their show to a large listening audience from all around the globe. For more information see: www.SpeakingOfWealth.com

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          • Speaking of Wealth EP 57 Chris Burnett: Keeping It Organic

            17:36

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            On this episode, Jason Hartman interviews host of 10 Drink Minimum Chris Burnett about his podcast experiences. Several years ago, Chris began listening to podcasts, some well done, some not so great, and got the idea that if they could do it, so could he. He talked two of his friends into co-hosting the podcast with him and over 300 episodes and six years later, 10 Drink Minimum is still bringing a different take on pop culture, sports, anything in life. In addition to an audio podcast available on iTunes, Chris and co-host Billy host a live video show through UStream during which they take live calls. For more information see: www.SpeakingOfWealth.com

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            • Speaking of Wealth EP 56B David Murray: 10 Steps to Build Your Business Through Your Content

              16:28

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              Jason Hartman is joined by the Director of Social Media for Moncur Associates, David Murray, to talk about social media content strategies for building a successful business. Dave says that content is “the number one element that will make or break your Social Media execution.” In this interview, Dave explains the ten most important content development steps. The first step is to identify your business goals and marketing objectives. The next step, one of the most important steps before creating a social media site, is to listen – listen to consumers and identify your content filter. For more information see: www.SpeakingOfWealth.com

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              • Speaking of Wealth EP 55 Bryan Caplovitz: How to Get More Speaking Gigs

                32:40

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                Founder of www.SpeakerMatch.com, Bryan Caplovitz joins Jason Hartman to talk about the benefits of using a speakers’ bureau, how to market yourself as a speaker, how to connect with the audience, compensation, and much more. Bryan explains in detail what makes a great speaker, including marketing strategies that work best for speakers and how the quality of a speaker’s material represents their professionalism. There are less than 4,000 members of the National Speakers Association, yet there are over 7,000 events every day in the United States alone which utilize speakers. If every member of the NSA spoke to an audience every day, there would still be 3,000 opportunities each day for other speakers – emerging speakers – to fill. Many of these emerging speakers are not making a full-time income, though, from these speaking gigs. For more information see: www.SpeakingOfWealth.com

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                • Speaking of Wealth EP 53 Rob Walch: Professional Advice From A Podcast Master

                  41:11

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                  For those new to podcasting, terms like RSS Feed, media hosting, and platforms can be a foreign language. Jason Hartman interviews long-time podcaster, Rob Walch, Vice President of Podcaster Relations for Wizzard Media/Libsyn, about his career in podcasting. Rob talks about starting his first podcast, Podcast411, in 2004, which he began in order to teach the ins and outs of the trade to others aspiring to get in on this type of media delivery. He lists the best sources for statistics, such as Libsyn, Feedburner, and Blubrry. He talks about some of techniques of the biggest podcasters, who have hundreds of thousands of downloads per day or multiple millions per week, gives examples of premium content versus free content, and also the benefit of a podcasting service/community to provide media hosting, delivery, and track stats. He also stresses the importance of editing and professionalism to produce a quality show. For more information see: www.SpeakingOfWealth.com

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                  • Speaking of Wealth EP 54 David Jensen: The Naked Interview

                    24:18

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                    Jason Hartman is joined by author of The Naked Interview: Hiring Without Regret, David Jensen to talk about the often difficult and uncertain process of hiring employees. David noticed there are two common deficiencies in businesses, marketing and personnel. Focusing on the hiring, David talks about the “Ten Truths” that help businesses take the proper steps to hiring good employees. He recommends employers fully evaluate what they need before posting a position and then provide a thorough job description so that potential employees know what is expected. He goes on to cover some of the best interview questions to lighten up the atmosphere and draw more honesty and creativity out of the interviewee. David Jensen is an Author, Speaker, Consultant and Founder of The Hiring Academy. He began in the Human Resources industry as an executive headhunter, top performing recruiter and efficiency consultant. He then worked in the entertainment industry as a Talent & Literary agent before returning to his business expertise at UNlimited Inc. Consulting. For more information see: www.SpeakingOfWealth.com

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                    • Speaking of Wealth EP 52 Mark Linsenmayer: The Partially Examined Life

                      34:55

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                      Further exploring why and how people podcast, Jason Hartman interviews philosopher Mark Linsenmayer about the origins of The Partially Examined Life, a free philosophy podcast hosted by Mark and two of his philosophical counterparts. Mark earned his degree in philosophy, but made a life choice to go into marketing and research communications rather than pursue a life as a teacher of philosophy. The podcast was created in 2009. Mark shares the steps he and his other hosts take to record the podcast episodes, starting with a Skype conference call, with each host recording their own audio on their computer and putting it in Dropbox. At first, Mark was doing all of the editing of the tracks and combining them together, but as the podcast grew, he reached out to the other hosts and to his listening audience through the Cloud for assistance with editing, receiving a good response. Mark talks about the various software programs that he and the other hosts use, such as Audacity for recording and Cubase for combining tracks, and services they use, such as Libsyn for a server and tracking downloads. The podcast was featured on iTunes, which boosted downloads and reviews quickly. For more information see: www.SpeakingOfWealth.com

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