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  1. Digital in Retail: Selling More with a Guided Customer Experience

    30:39

    from The Good / Added

    Retail stores aren't dead, but the self-serve convenience store approach is. In this presentation we examine: 1. The role digital technology will play in reviving the in-store experience …

  2. The Good - Presentation - Outdoor University at Outdoor Retailer Winter 2013 - Effective E-Commerce for Athletic and Outdoor

    41:12

    from The Good / Added

    A presentation by Shaun Tinney, Partner at The Good, for Outdoor University at Outdoor Retailer Winter 2013. Topic: Effective E-Commerce for Athletic and Outdoor Brands Length: 41 minutes

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    • The Good Insights: A Better Way to Redesign Your Site

      01:03

      from The Good / Added

      If you're in charge of managing your company's digital presence, the process of redesigning your website every few years is probably getting old. Well, we've got some great news: there…

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      • The Good Insights: Social Sharing Buttons

        00:47

        from The Good / Added

        It seems like everyone's integrating social media into their websites these days, most commonly with share buttons. "Like this", "tweet that"… buttons everywhere. But…

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        • The Good Insights: Hiring Your Website

          00:41

          from The Good / Added

          When a fast food chain wanted to improve their milkshake, instead of hiring a focus group, they brought in a team of expert researchers. The research method? Sit in the restaurant and observe who…

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          • The Good Insights: User Reviews - Spelling vs Star Count

            00:48

            from The Good / Added

            If you've ever booked a hotel room online, you know how helpful user reviews can be. But if you happen to own a hotel, you might find the idea of unmoderated reviews on sites like TripAdvisor…

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            • The Good Insights: The Hidden Cost of Untested Design

              00:45

              from The Good / Added

              Just because a feature looks great in Photoshop doesn't mean it will be a good addition to your website. According to Amazon.com’s research team, the simple addition of a coupon code…

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              • Investing in Results - The Good

                01:53

                from The Good / Added

                We’re changing the way digital projects are approached from a feature-driven to-do list to one that is based on business goals crafted in an iterative and measurable fashion. We’d love…

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