Matt Clark

It may sound surprising, but it really isn't that uncommon to pitch for a music promo without even hearing the track. That's often part of the process, taking an existing idea to the commisioners and seeing where you can go with it, as happened here. We did spend a lot of time crafting it for the song, getting the pacing right. Why is the vid so strange? Well, we like strange things... it's just an odd little love story, which people tend to find either quite moving or completely revolting, which is what we expected really. I can think of plenty of music videos which are completely unrelated to the song, sometimes the incongruity is very powerful.
Ultimately this was an unsuccesful pitch, the official video is also animated, and equally surreal if not more so.