The Wilderness is a creative design practice specializing in motion graphics, animation & live-action. Simply put, we make motion graphics with our hands. Because when a story begins with something you can touch, it's almost guaranteed to have substance. This isn’t about believability. It’s about substance and craft. We employ a multi-disciplinary process to commercials, music videos, film titles and art installations that gets machines out of the way in favor of our creative vision and deft touch. Our process leads to work with realism, humanity, and depth.
The foundation for The Wilderness's work is rooted in color, light, space and motion and is a product of co-founders Gabe Imlay and Juliet Rios' studies in fine art and visual effects. The Wilderness has produced campaigns for leading brands including: Ad Council, American Express, Brahma, Chase, Coca-Cola, Dominos, History, Kraft, Mentos, MTV, Puma, Reebok, Target, Verizon, VH1 and Walmart, among others, while being acclaimed for its direction, design and animation of music videos for Seun Kuti, Passion Pit, The Juan Maclean, Antipop Consortium, Beans, Gordon Voidwell, The Antler’s and most recently Target "Freeskiing." Stay tuned 2014.