The Times Square Alliance is the Business Improvement District and non-profit organization that is responsible for the overall well-being and continual rejuvenation of the Times Square area. The Times Square Alliance has worked over the past sixteen years to promote a clean, safe and vibrant place through supplemental public safety and sanitation services, tourism, constituency outreach, events, communications, as well as advocacy on policy, planning and
design issues. The Times Square Information Center on 7th Avenue and BLANK SL8 at the Port Authority are spaces and programs of the Alliance. With the Theater Development Fund, the Alliance led the design and construction of the TKTS booth or glowing red stairs in Duffy Square.
Annually, the Alliance produces or co-produces civic events such as New Years Eve, Broadway on Broadway, Taste of Times Square, yoga on the summer solstice and Dog Day Masquerade. With the new pedestrian Broadway Plazas, the Alliance produces frequent lunchtime performances.
The District covers most of the territory from West 40th Street to West 53rd Street between 6th and 8th Avenues, as well as Restaurant Row (46th Street between 8th and 9th Avenue). It includes all 39 Broadway theaters; the headquarters of major media companies, law firms and financial institutions as well as one-quarter of all hotel rooms in Manhattan.
Public Art Program
Since its founding in 1992, the Alliance has encouraged and supported a very wide range of the publically accessible art events in the Times Square District. The Public Art Fund, Creative Time, and Chashama have been frequent event producers. In 2008 and 2009, with funding from the Rockefeller Foundation, the Alliance produced art projects by Tattfoo Tan, Kai McBride, World Studio, Jason Peters and Gage/Clemenceau and assisted producers such as Come Out and Play, Break Out in Song, Hip Hop Theater Festival and Performa.