Tune into Traffic

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Birmingham, UK

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Tune into Traffic is a road safety campaign based in the UK.

Road accidents are the biggest killer of young people in the UK and globally. Young people aged 11-25 are more likely to be killed on the road than being abused, neglected or stabbed in the UK.

Distractions on the road is a major cause of death amongst young people. This campaign focuses on distractions on the road and aims to raise awareness about safe actions when crossing the road.

The campaign is currently focussing on the concept of MP3 distractions with the tag-line 'Your earphones could kill you'
-'don't let your music distract you'.

Our logo comprises of a young person with his head in the clouds...the mindset required: TUNE INTO TRAFFIC

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