Paola Rocchetti aka Urdigital is an Italian born motion designer and animator with a background in illustration, brand identity, graphic design and a real passion for make up and styling.

She has worked for clients such as Cartoon Network, Disney Channel, Nickelodeon, BBC, Viasat, HTC, Macy's, NBA, etc.
Check out "Addictions" her latest collaboration with director Giovanni Bucci: vimeo.com/32742968

Japanese animation and illustration have influenced her greatly since she was a child and she enjoys doing character design.

Paola is an aesthete and loves eye catching, beautiful, well executed, stylized, glamourous, strong, fascinating imagery. Translating an idea into a whole look comes naturally to Paola. Researching and experimenting are very important components in this process.

In 1997 Paola moved from Rome to London, where she was based for 14 years. Currently she is living and working between London and LA, freelancing full time for local and international clients.