Pravana was founded in 2004 with the basic philosophy of providing professional salons and their clients with a range of hair care products formulated from the best of natural ingredients and the latest in cosmetic technology.
This hybrid approach, which marries time proven botanical extracts and natural proteins with modern elements such as nano-amino acids and micro-polymers, provides hair care that is truly super-natural.
The name Pravana is derived from an ancient Sanskrit phrase, which translates to The Source of All Things. Pravana does serve as the source of all things by providing a full and complete range of innovative hair care, hair color, styling, and texturizing products to address virtually every beauty need.
Pravana is dedicated to a caring and responsible approach to beauty.
Pravana products are free of parabens, sulfites, cocamide DEA, formaldehyde, phthalates, and many other ingredients commonly used in cosmetic products but known to be harmful to users or the environment.
Pravana is a company that believes in giving back. Each year Pravana is a participant in Breast Cancer Awareness month and is dedicated to working hand-in-hand with salons in a wide-range of charitable events and programs such as the Ronald McDonald house the Beauty Bus Foundation, a non-profit organization that provides at-home or in-hospital beauty services to cancer patients who cannot leave their homes or hospitals to receive personal care services.
While Pravana's slogan of -Created By Stylists, for Stylists - signals it's dedication to professional salons, Pravana is equally committed to providing unparalleled, high performance beauty solutions to salon clients everywhere.