Elevating the pennant from the confines of sports to celebrate the awesomeness of everyday.
We believe that design has the power to create opportunities for others, build communities, and encourage optimism. We decided to take on the challenge of creating a product that does all three of those things.
The concept for The People’s Pennant started as a simple one: celebrate things we love, and do it in a way that brings cheer to others. To arrive at a new idea we looked back to tradition, to an artifact that people have used to rally around triumphs and victories: the felt pennant.
The designers have created amazing type treatments and illustrations that bring daily activities, and humble joys to life on felt.
The People's Pennant Team: Jessica Karle Heltzel, Tim Hoover, and Eric R. Mortensen.