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  1. "It's a Girl Thing" at Association for Consumer Research conference (Film Trailer)

    02:47

    from Shannon Silva / Added

    172 Plays / / 0 Comments

    Since the birth of Mary-Kate and Ashley Olsen in 1987, the girls' tween market has evolved from almost non-existent into a $43 billion-dollar-a-year money-making machine. Framed by the structure…

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    • Its A Girl Thing Movie Trailer

      02:42

      from Shannon Silva / Added

      524 Plays / / 0 Comments

      How the tween queen phenomenon exploded the $43+ billon tween girl's market. Description Since the birth of Mary-Kate and Ashley Olsen in 1987, the girls' tween market has evolved from…

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      Shannon Silva

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