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  1. Kim Kyaw, Jaguar Land Rover: 2013 = better targeting for in-market consumers


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    Kim Kyaw, Digital Marketing & Social Media Manager for Jaguar Land Rover says the new year will bring more maturity in mobile and rich ads, and the ability to better target in-market…

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    • Julie Marchant-Houle, Revlon: 2013 is the year of brand repositioning


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      Julie Marchant-Houle, VP, Marketing & Global Portfolio Leader, Revlon says 2013 is the year of change and brand repositioning.

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      • John Nardone, [x+1]: 2013 is the year of programmatic marketing 


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        John Nardone, CEO at [x+1], says 2013 will be the year programmatic marketing takes off like a rocketship.

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        • Jeff Crowe, Norwest Venture Partners: video is going to explode in 2013


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          Jeff Crowe, General Partner at Norwest Venture Partners, says video will accelerate even more in 2013.

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          • Ian Wolfman, MEplusYOU: 2013 is the year of purpose


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            Ian Wolfman, CMO of MEplusYOU, says in 2013 brands will spend dollars for social good to earn the trust of customers.

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            • Dave Morgan, Simulmedia: 2013 = shrinking budgets


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              Dave Morgan, CEO of Simulmedia, says in 2013 we won't have the advertising dollars from the election and olympics so we'll see a major drop in spend. But he says the agencies that make it…

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              • Billy Port, Acquisio: 2013 = consolidation and easier technology


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                Billy Port, Sales Executive, Acquisio says 2013 will bring a lot of consolidation, for example with Facebook clones. He also says the focus will be on keeping profit margins wide and stress low.

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                • Antonio Rodriguez, Matrix Partners: 2013 will be the year Facebook becomes a meaningful at-scale platform


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                  Antonio Rodriguez, General Partner at Matrix Partners, says in 2013 Facebook will mature, and we'll see mobile displace the way people interact with each other, their data, and their favorite…

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                  • Alison Koplar, Refinery29, Inc.: in 2013 publishers will develop deeper mobile strategies


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                    Alison Koplar, VP, Sales and Corporate Development at Refinery29, Inc says in 2013 publishers will work to align their mobile strategy with their company's core DNA.

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                    • 2 places marketing dollars are being wasted on Facebook


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                      Facebook is launching new marketing tools -- but which ones are driving value? Here are insider tips about view tag conversations, custom audiences, open graph sponsored stories, custom user clusters,…

                    • 2 reasons location targeting should excite you


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                      Location-based marketing is a misleading term. Yes, we can still pop up a Starbucks coupon when someone is near a store (the age-old example). But in the current marketplace, location is used not…

                    • 3 unexpected mobile tips


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                      85% of Jaguar Land Rover customers use mobile in the purchase process. We asked the company's mobile manager for some insights. - For Jaguar Land Rover customers, mobile is a part of every…

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