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  1. Insight Address: "The Visual Organization- Data Visualization, Big Data, & the Quest for Better Decisions"

    20:10

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    10 Plays / / 1 Comment

    Phil Simon presents at the 2014 iMedia Agency Summit.

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    • "The Naked Brand" Film Premier: Welcome to The Advertising Revolution

      37:26

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      1,790 Plays / / 1 Comment

      In what was an inaugural hit last September, iMedia is proud to bring back and premier the second installment of, "The Naked Brand," at this year's Brand Summit! Jeff Rosenblum, documentary…

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      • 3 ways your app can drive ROI

        05:26

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        103 Plays / / 0 Comments

        Your choices are limited by your company's wallet. How do you prioritize your mobile projects? Join iMedia's Bethany Simpson as she talks to P.F. Chang's Brand Marketing Director, Dan…

      • 3 reasons you should treat your department like a startup

        03:47

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        Are your campaigns getting lackluster results? Maybe you need to think like an entrepreneur. Minimum Viable Concept's Bob Gilbreath says there are three keys to launching a new company that marketers…

      • Lessons from Facebook, Zynga, Groupon, and Pandora

        02:50

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        Mixed financial results for major names like Facebook, Groupon, and Zynga make us ask the question: are the models wrong or did we expect too much from them? iMedia's Bethany Simpson asks Jeff…

      • 3 steps to creating a blockbuster app

        04:19

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        To app, or not to app? That is the question many brands and agencies are asking. And if you do decide to invest in a mobile application, how do you cut through the clutter? No one knows the nuts and…

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        • 3 unexpected mobile tips

          02:30

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          85% of Jaguar Land Rover customers use mobile in the purchase process. We asked the company's mobile manager for some insights. - For Jaguar Land Rover customers, mobile is a part of every…

        • Why ignoring mobile shopping could kill your brand

          04:00

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          With two thirds of smartphone users and four out of ten tablet users engaging in shopping activity on their devices, it's clear that mobile brand consumption is in full force. And brands are…

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          • Why QR codes aren't dead yet

            02:24

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            Brand marketers are as divided about QR codes as oil and water. Some love them, some hate them. So why do we all feel the need to use them? Maybe because 20% of all smartphone users engage in scanning…

          • The 3 pain points of mobile campaign management

            03:55

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            Mobile has moved from niche to a major element of a digital marketing strategy. But the supporting technologies haven't kept up, and companies are struggling with ad serving, validation, tracking,…

          • Why NFC will be bigger than QR codes

            03:30

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            Consumer use of NFC is growing rapidly, and the benefits for brands are game-changing. Here's why you need to be thinking about integrating near field communications into your strategy.

          • 2 reasons location targeting should excite you

            02:53

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            115 Plays / / 0 Comments

            Location-based marketing is a misleading term. Yes, we can still pop up a Starbucks coupon when someone is near a store (the age-old example). But in the current marketplace, location is used not…

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