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  1. Insight Address: "The Visual Organization- Data Visualization, Big Data, & the Quest for Better Decisions"


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    Phil Simon presents at the 2014 iMedia Agency Summit.

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    • "The Naked Brand" Film Premier: Welcome to The Advertising Revolution


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      In what was an inaugural hit last September, iMedia is proud to bring back and premier the second installment of, "The Naked Brand," at this year's Brand Summit! Jeff Rosenblum, documentary…

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      • 3 ways your app can drive ROI


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        Your choices are limited by your company's wallet. How do you prioritize your mobile projects? Join iMedia's Bethany Simpson as she talks to P.F. Chang's Brand Marketing Director, Dan…

      • 3 reasons you should treat your department like a startup


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        Are your campaigns getting lackluster results? Maybe you need to think like an entrepreneur. Minimum Viable Concept's Bob Gilbreath says there are three keys to launching a new company that marketers…

      • Lessons from Facebook, Zynga, Groupon, and Pandora


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        Mixed financial results for major names like Facebook, Groupon, and Zynga make us ask the question: are the models wrong or did we expect too much from them? iMedia's Bethany Simpson asks Jeff…

      • 3 steps to creating a blockbuster app


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        To app, or not to app? That is the question many brands and agencies are asking. And if you do decide to invest in a mobile application, how do you cut through the clutter? No one knows the nuts and…

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        • 3 unexpected mobile tips


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          85% of Jaguar Land Rover customers use mobile in the purchase process. We asked the company's mobile manager for some insights. - For Jaguar Land Rover customers, mobile is a part of every…

        • Why ignoring mobile shopping could kill your brand


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          With two thirds of smartphone users and four out of ten tablet users engaging in shopping activity on their devices, it's clear that mobile brand consumption is in full force. And brands are…

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          • Why QR codes aren't dead yet


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            Brand marketers are as divided about QR codes as oil and water. Some love them, some hate them. So why do we all feel the need to use them? Maybe because 20% of all smartphone users engage in scanning…

          • The 3 pain points of mobile campaign management


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            Mobile has moved from niche to a major element of a digital marketing strategy. But the supporting technologies haven't kept up, and companies are struggling with ad serving, validation, tracking,…

          • Why NFC will be bigger than QR codes


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            Consumer use of NFC is growing rapidly, and the benefits for brands are game-changing. Here's why you need to be thinking about integrating near field communications into your strategy.

          • 2 reasons location targeting should excite you


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            Location-based marketing is a misleading term. Yes, we can still pop up a Starbucks coupon when someone is near a store (the age-old example). But in the current marketplace, location is used not…

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