Alex Ren

The UI design was already fully realized by the Office Labs team over at Microsoft. However, it was always evolving and we received new artwork almost every week—which we then had to extrapolate from their AI files and re-animate.
MS did have some very basic AE animations before the shoot that they had built for their UI as well—that way they could direct the talent as to what the general action would be. (Move your finger here, click here once, etc.) However, since this stuff was evolving so quickly, there was a lot of creative interpretation as well when they shot it.