Naked City Project is a photographic mission and a social observatory on the City. Its main output is the 'open data' platform (waiting for: nakedcityproject.com) planned to meet requests and collect surveys, researches and georeferential photographic projects about Rome. The photographic archive will be shown in a multimedia path in the premises of the former Latin paper factory, in the archeological heart of Rome. Taking advantage from the Web collaborative dimension, NCP wills to work like a “social observatory” aimed at experimenting a new information production model. Its most innovating aspects are linked to the 'open data' participated project dimension, to the programmatic combination between the social and the territorial dimension, to the integration with investigation methods ranging from research to journalism, photography and documentary.