David Bullock, co-author of Barack 2.0 (Barack20.com), brings an engineer's perspective to social media. "We studied Barack Obama's use of social media to isolate his key strategies," says Bullock. "That gave us the data to draw up a social media blueprint – a blueprint we share with businesses to help them find a new road to success."His focus is helping businesses drive sales and his method is to view social media as tools in his kit – tools that can bring measurable results. He has become a nationally recognized speaker and trainer and provides coaching and consulting services to businesses.