John Giwa-Amu attended the International Film School of Wales. Shortly after graduation he became an editor at 'Peak Viewing Films'. In 2003 he directed the short film 'In 100 Faces' which won the 48hr Film Challenge that year. In 2004 he directed 'Barrie the Barber', a film described as 'a perfect short film' by BAFTA Winner Joe Wright. The film went on to win the BBC New Film Maker Award for outstanding talent.
In 2005 John established 'Red and Black Films' with business partner Caradog James. Later that year he produced his first feature film, 'Little White Lies', which was directed by Caradog. The film garnered 6 BAFTA Cymru nominations, winning two. 'Little white Lies' was listed in Variety's top 10 British Films of that year.
In 2007 John directed the short film 'Owl Creek Bridge' which went on to win the BAFTA Cymru Award for best short film.
In 2008 John was made a honoree of the UK Film Council's 'Breakthrough Brits' scheme and taken to Los Angeles to represent Black and Asian Talent. Other recipients of this award are BAFTA Winner Noel Clarke, BAFTA Winner Amma Asante and Golden Globe Winner Emily Blunt.
In 2011 John produced trailers for VFX heavy Sci-Fi features 'The Machine' and 'Embedded' which are intended for production in 2012.