For over 15 years, Mona Patel’s ability to strategize quickly and customize solutions has set her apart in the user experience industry. Her core expertise is in understanding why people do what they do from how mobile phones will change people's spending habits to defining the instant that people deem a company worthy of being included as a Facebook friend to the animals and characters on baby bedding that pregnant women associate with being a good mom. In short, she was disrupting the UX space before it was cool. In 2009, she started Motivate Design to create an agency driven by user experience strategy and design thinking rather than digital design and marketing best practices. In short, she was disrupting before it was cool. She has delivered UX strategies and in-house usability programs through consulting and training to hundreds of clients ranging from small business to Senior Fortune 500 clients. She is a skilled practitioner of usability testing, expert review and interaction design for websites, web applications, intranets, and consumer products. Mona currently teaches at Parsons, The New School for Design, where she focuses on showing students the value of good design research and why user experience strategies must always evolve. Mona holds an M.S. in Marketing Communications from Boston University and a B.S. in Engineering Psychology from Tufts University.