THE BIG IDEA
So what exactly is it?
Quite simply, it’s the essence of who we are and what we stand for. Creativity pure and simple.
Whether it’s design, advertising, print, radio, TV, direct marketing, digital content, PR or social media – you name it, THE BIG IDEA is central to our thinking.
It’s what motivates us, it’s what drives the campaigns we create and, ultimately, it’s what gives our clients the commercial edge.
It’s also what makes us one of the most creatively successful and well-respected independent integrated marketing agencies in the Channel Islands.
But it’s no good having a finger on the pulse without having an eye on the purse.
Which is why we believe any genuinely big idea should be as economically canny as it is creative.
So you see, LRD isn’t just part of THE BIG IDEA, it is THE BIG IDEA