James Morrison, master hairdresser and the co-founder of TONI&GUY and TIGI USA, is a creative visionary and inspirational leader who is amongst the professional salon industry’s most respected personalities.
With over 35 years in the beauty industry, James has received countless accolades for his talent as a hairdresser and role model. He has worked with A-list clientele for more than three decades, was named one of the “Top 100 Educators of the Century” by Modern Salon and a finalist for “Master Hairstylist of the Year” by the North American Hairstyling Awards (NAHA) in both 2005 and 2006.
James started his career as a hairdresser at the age of fifteen in his native Glasglow, Scotland. Two years later he attended a TONI&GUY seminar hosted by Bruno and Anthony Mascolo and it was then James knew that his life was forever changed. By the age of 19, James had moved to London to join the TONI&GUY team and in 1984, James joined Bruno Mascolo to start up TONI&GUY/TIGI USA, one of the most successful hairdressing companies in the world. He spent over 30 years as the International Artistic Director for TIGI and co-founded the widely popular Bed Head product line, which sold in 2009 for over $400 million.
James’ creative talents extend into motivational speaking, television and filmmaking. He authored the highly successful motivational book, “Alphabet of Balance,” and has traveled the globe with his motivational seminar and audio collection, “The Beauty of Balance,” which inspires people to play an active role in achieving balance in their lives.
In 2005, he co-created the documentary film “One Life Project,” a groundbreaking inspirational documentary featuring some of the most definitive leaders of the professional beauty world, which was accepted by the Newport Beach Film Festival and the beauty industry alike.
Today, James, along with his wife Rachel, have entered into the next chapter of their lives with the opening of their eponymous hair salon and atelier in the artistic community of Laguna Beach. Nestled in a quintessential Spanish bungalow on beautiful Coast Highway, Morrison Hair is a haven that couples James’ unwavering passion to providing world-class service and an individualized experience for the most discerning clientele
within a comfortably chic environment. The space has a dual purpose, also serving as an educational facility for L’Oreal Professional as Morrison Hair Atelier or SOHO West. Inspired by the French salons of yesterday, Morrison Hair Atelier serves to gather likeminded creative artists, to share ideas, conversation and education.