Imagine Fashion (iF) is a groundbreaking fashion and luxury digital destination featuring the most innovative store windows from around the world. The first of its kind, iF Windows allows consumers to ‘window shop’ in real time regardless of location. iF selects and curates the very best windows produced by retailers such as Harrods, Bergdorf Goodman, brands such as Hermes and Louis Vuitton, as well as unique boutiques such as Jeffrey, New York and Collette, Paris.
In 2012, iF will be launching a bespoke shopping experience, where viewers will be able to not only view all featured fashion and accessories in greater depth but also shop instantly from the window gallery.
Imagine Fashion in Live Time. Imagine Window Shopping, quite literally, all that you see.
Currently in beta, iF represents a new kind of viewing, shopping and sharing experience where creative inspiration is at the heart of our content, fueling the desire of our viewers’ to Share & Shop.
iF is home to a team of prestigious editorial contributors covering Style, Fashion Film, Art & Culture in film-based featurettes for the most engaging viewing.
Godfrey Deeny, ‘The Peripatetic Fashionista’, continues to share his unique view point with iF on all things fashion from Paris and around the world. With recent exclusive film interviews with some of the world’s most talented designers, including Karl Lagerfeld, Giorgio Armani and Christopher Kane, Deeny continues to deliver exclusive insider-insight from the fashion elite.
Casey Spooner and Adam Dugas, iF's Arts contributors continue to post their video blog 'Ladies & Gentlemen' every Tuesday, developing an avid cult following, including exclusive interviews with Chloe Sevigny, James Franco and Marina Abramovic.
‘Fresh Intelligence’ is iF’s curated fashion film platform, giving home to the most progressive new talent working in motion featuring thought provoking film pieces.
iF also released two of its own editorial fashion films in 2011, offering a revolutionary level of interaction as viewers were able to Share & Shop on all featured fashion, accessories and beauty directly; premiering prominent directors included Francesco Carrozzini with ‘A Letter’ and Dusan and Hilde Reljin's, 'Matchstick Girl'.
iF offers the most celebrated global luxury brands a beautifully controlled editorial environment across online and mobile.
iF's team is international, with a dedicated team in New York and London.
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The iF Team
Amber Gordon, Editor-in-Chief
Elinore Carmody, Managing Director
Daniella Cagol, Editorial Manager
Ben White, Product Advisor
Milo, Studio Manager
Katrina Judd, Communications Director
Andrew Black, Brand Advisor