The essence of advocacy is bringing some combination of instruction and argument to bear on the point of view of another.
Every lawyer does this every day - not only in front of juries. Clients call on us to enlighten and persuade a shifting mix of third parties, and to instruct within the corporate client itself.
Our enterprise looks ahead, to what we see as a generational inevitably: the arrival in the lawyer’s toolbox of edited film pieces of the kind now conspicuously ascendent in the broader commercial world.
As actual face-time is growing more scarce, .a filmed piece can persuade or teach its audience anytime and anywhere, on demand, and more than once.
But none of this happens absent a lawyer’s authorship. No non-lawyer can create and edit these specialized messages -- just as no director lacking fluency in the language of the actors has any real chance to make a superior movie.
Exciting times await us just around the corner. We’re turning that corner right now.