The Pleasure Principle is five guys making music they call ‘Britporn’. The European Union defined the term ‘Britpop’ as a Protected Designation of Origin (PDO), which is commonly used to protect the names of regional foods (like feta cheese). But due to this exception, the band was no longer allowed to state that they were playing ‘britpop’. They invented the term ‘Britporn’ to define their musical style, which is an ‘orgy’ of several musical styles and genres culminating in one sound. It’s indierock with British influences.