SheaEllison Plus

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Atlanta, Georgia

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I'd like to take just a minute or two to explain to you what makes Strategic Marketing Consultants truly unique amongst marketing agencies and why it matters to you. Do you know the difference between Strategic Marketing vs. Tactical Marketing?

Strategic Marketing has to do with what you say, how you say it and who you say it to. In other words, it’s the content of your marketing message.

Tactical Marketing is the execution of your strategic marketing plan as far as generating leads, placing media, creating marketing tools and implementing a follow-up system. In other words, it’s the medium your message is delivered in.

The distinction between Strategic and Tactical Marketing is huge. Most people mistakenly assume that when you talk about marketing that you’re automatically talking about Tactical Marketing – placing ads, generating leads, sending out mailers, attending trade shows, creating brochures, implementing a follow-up system and so forth. They fail to realize that the strategic side of the coin – what you say, how you say it and who you say it to – is nearly always MORE important than the marketing medium WHERE you say it.

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