ikonoklash is a web / multidisciplinary project proposing a reflection and provocation upon / about the creation and mutation (destruction) of contemporary icons. For the project it was created a word that is based on a game of semantic vocabulary, based in the French "iconoclasme" (after iconoclasm in English) coming from "iconoko"in the old Greek and also"eikon", that in these new clothes are now transformed into "ikon" (with K) and the Greek "Klao" that evolved into the French "casser" (to destroy), which is replacedin English with "clash", replaced finally with k, "klash".
This project and associated concept relies on the role of the image, icon(s) = ikon as part of the evolving contemporary society transformed by the Internet and its dynamic(s) of impact / collision that are creating / changing the contemporary creation of ideas, art and society. During history some forms/ activities have been used for the destruction / mutation of images (and then recreation, production again): religions (monotheistic or pagan), theories /scientific discoveries and the creation through the dynamic (new, provocative,subversive, advanced, futuristic) of the society gears. Nowadays however it looks like internet is absorbing and mutating partially all of that as a whole.