Creative Director - ETHER digital
Wil has a keen ability to interpret stories and ideas into compelling visual imagery that captures the imagination, inspires, illuminates and sells. His extensive experience in broadcast design, graphic arts, architectural design and 3d animation brings a deep understanding of the creative process to each project.
Over the past 16 years Wil has successfully led design projects ranging from broadcast packages for top-rated shows on Discovery Channel to large mixed-use projects all over the world. This challenging and demanding pursuit of great projects has exposed him to a diversity of design challenges, cultures, geographies and personalities.
Wil's design approach considers the aesthetic, as well as the business and brand implications of each project. Having worked on complex multi faceted projects, his strategic problem solving results in solutions that are inspired, enhance the client's vision and bring value to their brand.