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  1. IFC Branding

    01:27

    from Ryan Moore / Added

    IFC is a comedy network with sharp original series like Portlandia and Comedy Bang! Bang! and an expansive library of movies. They occupy a unique niche in the comedy spectrum and draw a loyal audience…

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    • CNBC Prime

      00:58

      from Ryan Moore / Added

      CNBC recognized an opportunity to expand their brand into primetime with entertainment programming anchored around the network's core theme: money. This new brand needed to appeal to upwardly…

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      • Vh1 Rebrand

        01:09

        from Ryan Moore / Added

        Gretel undertook a full rebrand of VH1, the first time the brand had been reinvented in over a decade. The core strategy of the brand is embedded into the logo itself. In doing so we created a tag-mark:…

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        • Style Network Rebrand

          00:50

          from Ryan Moore / Added

          Style was were looking to make a big splash, and to craft an image that truly lived up to the promise in their name. We took our initial inspiration from something in the original brief: seeing…

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          • MoMA Short-Form Branding

            02:30

            from Ryan Moore / Added

            The Museum of Modern Art needed to bring their brand to life in motion. They produce dozens of short-form promotional videos each year and were looking for a modular, branded solution that could be…

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            • Vh1 Critics’ Choice 2012

              00:59

              from Ryan Moore / Added

              The Broadcast Film Critics Association annually hosts the CCMAs to honor outstanding cinematic achievement. The brief from Vh1 was to keep the look bold but sophisticated, they suggested Op-Art…

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              • Vh1 Critics' Choice 2012: Best Picture

                00:06

                from Ryan Moore / Added

                The Broadcast Film Critics Association annually hosts the CCMAs to honor outstanding cinematic achievement. The brief from Vh1 was to keep the look bold but sophisticated, they suggested Op-Art…

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                • Vh1 Critics' Choice 2012: Best Director

                  00:06

                  from Ryan Moore / Added

                  The Broadcast Film Critics Association annually hosts the CCMAs to honor outstanding cinematic achievement. The brief from Vh1 was to keep the look bold but sophisticated, they suggested Op-Art…

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                  • Vh1 Critics' Choice 2012: Best Original Screenplay

                    00:06

                    from Ryan Moore / Added

                    The Broadcast Film Critics Association annually hosts the CCMAs to honor outstanding cinematic achievement. The brief from Vh1 was to keep the look bold but sophisticated, they suggested Op-Art…

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                    • Vh1 Critics’ Choice 2012: Best Comedy

                      00:06

                      from Ryan Moore / Added

                      The Broadcast Film Critics Association annually hosts the CCMAs to honor outstanding cinematic achievement. The brief from Vh1 was to keep the look bold but sophisticated, they suggested Op-Art…

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                      • Vh1 Critics’ Choice 2012: Best Acting Ensemble

                        00:06

                        from Ryan Moore / Added

                        The Broadcast Film Critics Association annually hosts the CCMAs to honor outstanding cinematic achievement. The brief from Vh1 was to keep the look bold but sophisticated, they suggested Op-Art…

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                        • Vh1 Critics’ Choice 2012: Best Supporting Actress

                          00:06

                          from Ryan Moore / Added

                          The Broadcast Film Critics Association annually hosts the CCMAs to honor outstanding cinematic achievement. The brief from Vh1 was to keep the look bold but sophisticated, they suggested Op-Art…

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                          Ryan Moore

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