Helena Öhman McCardle (b. 1970 in Umeå, Sweden) has a Master of Fine Arts from the Royal Institute of Art in Stockholm (1999 – 2004), with an exchange at the Environmental Art Department at Glasgow School of Art in 2002. She has exhibited solo and in group shows and has had her work screened throughout the UK and in Sweden, Norway, Greece, Poland, Ukraine, Spain, Germany, Japan and Taiwan.
My work, including video, sound and audio-visual installation, deals with evocative meditations on perception, time and place as well as the themes of memory, nostalgia and loss. Modern life increasingly saturates us with information and imagery. Through my work I aim to create immersive audio and video environments that are a reaction against and perhaps function as an antidote to this fast paced contemporary landscape that surrounds us.
I find beauty to be a critical element within art because of its power to evoke emotions. I am especially interested in exploring dualism in my work and often combine beauty with an underlying unsettling quality – usually through the tension and interaction between the imagery and sound – to create a cognitive dissonance within the experiencing subject. My aim is to make my audience question their beliefs, values or emotional reactions and create an awareness of the process of perception.
Central to previous video and sound works has been the use of appropriated material that has been re-imagined into new contexts and narrative structures as a loose framework. I am now working with original footage and sound - digitally constructed from field recordings, on a new series of video and sound projects entitled Memory – a changeable and moving image. Within this new body of work I have aimed to expand my creative boundaries and take a more experimental approach, particularly in the structure and narrative technique, creating non-linear immersive pieces that have poetic resonance.