San Francisco’s The Soft White Sixties are a hard-driving, original rock & roll band that delivers R&B grooves and pop hooks with the transformative power of raw soul.
Formed in 2008 by Mexican-American singer-songwriter Octavio Genera, The 'Sixties were founded with powerhouse rhythm section Joey Bustos (drums) and Ryan Noble (bass/vocals) -- both former members of internationally touring band Link 80 -- joined in 2009 by former radio personality Aaron Eisenberg (guitar/keys), and in 2010 by midwestern-born singer-songwriter Josh Cook (guitar/vocals).
These five comrades-in-harmony have generated a devoted following through sold-out shows in The Bay Area's best-known 200-350 capacity venues (Cafe du Nord, Bottom of the Hill, The Rickshaw Stop, The Red Devil Lounge, The Uptown) and rapidly expanded their reach in 2010 with featured slots in SF's IndieFest and Summerfest music festivals, prime-time television appearances and sold-out performances on Sacramento's indie circuit, and a successful whirlwind West Coast Tour from Seattle to Los Angeles. With no more than a burned CD of demos, the group has also garnered airplay on SF's flagship rock station Live 105, who named The 'Sixties as one of the top ten bands in the Bay Area.
2011 has already been a busy year for The ‘Sixties as they kicked off two sold out performances in their hometown of San Francisco, headlining The Great American Music Hall and opening The Noisepop Festival at The Independent. Immediately following, were three showcases in Austin, coinciding with the SxSW Festival. The group then performed in June at The Harmony Festival in Sonoma County with The Flaming Lips, Edward Sharpe & the Magnetic Zeros, Primus, Grace Potter and the Nocturnals, and Spearhead, and also at the High Sierra Festival in Quincy, opening a late night show for Dr. Dog as well as sharing festival stages with the likes of Delta Spirit, Dawes, and My Morning Jacket.