Black can be defined as the visual impression experienced when no visible light reaches the eye.
Black is not a color. It is the absence of all color. Black absorbs all aspects of light. While white reveals, black conceals.
It is also mysterious, providing a sense of potential and possibility. We do not believe in the obvious or being predictable, as we learn and grow we want our collections to grow with us.
Pattern, make, regulate, set, measure, or estimate according to some rate or standard.
Scale regulates and sets our way of thinking. Balance is key to our aesthetic, without balance our vision is irrelevant and meaningless. Developing our products stems from
a comparison to our lives.