I am an experienced Creative Director with entrepreneurial interest who specialises in helping clients achieve greater brand engagement through video content.
Working as a creative consultant for platform providers, brands and agencies, I help clients with everything from establishing a distinctive positioning to translating it into innovative content, so that they can have a more relevant and meaningful connection with their consumers.
I have a broadcast background and have created marketing and branded content for television, digital, mobile and live events. I have been responsible for the creative direction of large entertainment brands for Sky and the BBC including Sky1, Sky Arts and UKTV. I have launched new channels like Paramount Comedy and Nickelodeon, along with platform services like Sky Plus and Sky HD.
Working directly with U.S. studios I have created international marketing campaigns and shot with talent for shows including LOST, 24 and Prison Break. Whilst at BSkyB I created one of the most successful commercial virals of all time “The real life Simpsons” which won D&AD and Cannes Lion awards, along with recognition and praise from The Simpsons’ creator Matt Groening.
I am currently consulting for a range of clients including Viasat Broadcasting, The Smalls, Telly Juice and Emerse, assisting them with new business and content needs for brands like The Guardian, Viasat Film, TV3, Gemalto and Barclays Wealth.