Arte Machia

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Warwick, New York

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PROFESSIONAL BIOGRAPHY

Arthur J. Machia
3 Crescent Avenue, Suite 31
Warwick, New York 10990
845-544-0881
AMTV@optonline.net
t.co/h7KTH68

AMTV – Arte in Motion: 2009 – Present

Executive Producer, director, editor and music composer.
High Definition Video & Musical Programming for sports, commercials, entertainment, television series and documentaries.
BUSINESS CONSULTATION & "WEB / VIDEO CONTENT MARKETING" SOLUTIONS:
Professional consultation with focus on key areas of business including: Video & audio production, specialty media production and distribution over web and to mobile devices. Technical consultation on merge of broadcast, web streaming and mobile, to insure complete interoperability from production to distribution with adherence to all international standards, formats, and distribution networks to mobile devices. Special emphasis on and new sales strategies, CONTENT MARKETING and profit performance.

BROADCAST TV HARDWARE SYSTEMS SALES & INTEGRATION:

CODAN BROADCAST: 2008 – 2009 (Acquired by Ross Video)
National Sales Manager, North America. Responsible for sales & marketing activities to authorized dealer channel and national direct accounts. I expanded dealer channel to include world class integrators and OEM accounts like Panasonic Solutions Co. Developed and implemented financial models to triple revenues in key professional and broadcast markets. Managed engineering organization to support customer base to contribute to profitable bottom line. I directed efforts in numerous national and regional tradeshows in key markets. Developed and executed key marketing programs to dealer channel which contributed to overall sales growth and consolidation of Codan Broadcast brand. Manage internet website and public relations efforts and response initiatives.

Broadcast & Professional Media Systems Integration

NETWORK ELECTRONICS USA: 2005 – 2008
Northeast Regional & Canadian Sales Manager, managing our client’s independent representatives, dealer/integrator channel and direct sales efforts to networks and producers. This challenging position requires broad based skills in router & control, fiber optic transmission, signal processing and HD,SD & ASI IP gigabit gateways. Initial efforts include establishment and training of channel and reps with significant appointments. I directed sales initiatives to cable & TV networks, production, corporate and government to establish Network branding goals.

AMERICAN TELEVISION SYSTEMS GROUP, Inc.: 2001- 2005

President & CEO of systems integration and consulting company serving the broadcast, production and cable television marketplace. Responsible for all activities relating to client relations, design and management of systems projects for AMTV clients. Projects of note include design and engineering of a million dollar television teaching studio at Rome Free Academy, digital systems training courses to security video dealers and consultation to independent telephone industry’s entry into digital video and VOD. I’m experienced in formulation of business plan consultation for broadcast video manufacturer. Established a new division of AMTV in 2007 “Arte in Motion” Media Entertainment, to produce original HD television and musical programming.

PHILIPS BROADCAST: 1997-2000
District Sales Manager responsible for direct sales in territory encompassing Eastern Canada, and Northeastern US. Managed sales to network O&O’s, broadcast stations and groups, cable, satellite and post production companies. Recipient of national awards for:
“Flame Thrower” of the year 1998, awarded for most significant increase in sales revenues. Automation Systems Salesman of the Year Award, 1988 & 1999. Significant systems sales included: $6.6 million to NFL Films, $1.2 million to Canadian Broadcasting Corp., and $1.3 million to United Paramount Network. Designated “Camera Master” in 1998. “Gold Quota Buster”, 1998.

DIGITAL GRAPHIX, Inc.: 1993-1997
Eastern Regional Sales Manager for this OEM of Deko,(now AVID), broadcast graphics and compositing systems. Responsible for management of sales team in Eastern US to distribution channel, VARs and systems integrators. Other responsibilities included direct sales to networks, station & cable groups.

SONY CORPORATION: 1987-1992
District Sales Manager in territory consisting of NY and NJ. Responsible for managing sales to an authorized professional dealer network and direct to key end user accounts, including television and cable networks and station groups. Significant sales included design and integration of 24’x8’ video wall and control system to Verizon network operations center, and $1 million fleet sale to Montage Group.

PANASONIC VIDEO SYSTEMS COMPANY: 1979-1986
District Sales Manager for OEM of broadcast and industrial video and CCTV systems. Managed territory in Northeast US to authorized dealer network. Recipient of national sales awards and company tour of manufacturing and development facilities in Japan.

EDUCATION:
University of Massachusetts at Amherst, Bachelor of Arts, English Literature; Associate Bachelor of Arts, Sociology

PROFESSIONAL AFFILIATIONS:

SMPTE – Society of Motion Picture & Television Engineers, SBE – Society of Broadcast Engineers, ITVA – International Television Association, ASIS – American Society for Industrial Security.

Independent Fimmaker, Songwriter & Musician:

“Something There Is” 1974 Original 16mm film interpretation of the poems of Robert Frost.

“Into the Shadows” 1976 Original 16mm animated film on the culture of Indians of the Pacific Northwest, featuring the photographs of Edward S. Curtis.

“Yellowstone Serenade”, 2010 native HD video “rockumentary” with original soundtrack by Arte & and son, Justin Machia.

“ARTE for ARTE's SAKE” – 1970-2010– Arthur J. Machia, Author / Lyricist :
A collection of 50 varying poems and song lyrics spanning 4 decades. Recently published on my Facebook page.

Muscian/Songwriter: Acoustic guitar, electric guitar, mandolin, piano/keyboards . * credits available upon request.

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Following

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