I am one of the few advertising professionals to emerge as a copywriter from the production side of Madison Avenue.
As a multi-disciplined advertising professional, I write with the expert knowledge base of production techniques for a variety of products and services. This unique edge can be seen in my work for J&J Technologies, MCI and professional services. Working with clients like Arm & Hammer, Chattem and Unilever has given me a genuine passion for Consumer Packaged Goods.
During the waybackwhen days of Advertising, when producers were discouraged from writing, I was lucky – I was encouraged. I started writing concepts and copy for some of the most extravagant productions and for some of the most modest of budgets with equal award winning results.
Today I write copy for all forms of advertising and product development. Sure, I occasionally produce, direct, even PA, but mostly I write copy for broadcast, print and the web.