Owner & creative director, John Ficarrotta has worked in the television, music video, cable TV, corporate video, feature film & the wedding industries all of his adult life. He shot his first wedding while still in high school & has continued ever since. John does not consider himself a videographer, but a moviemaker, an artist, a cinematic storyteller & a visual choreographer.
Most people think of art as something that is framed & hangs on the wall. We see art in fine food, fashion, architecture, even our children's school projects. We approach all of these with an artistic perspective. Each element reflects a color, texture, flavor or feel, all making up the originators style. We see angles & light, shade & framing when shooting & music, tempo & composition when editing.
Videotaping a wedding is equal parts reality show, feature film & music video all in one. Giovanni Films captures the true essence of the moment, the energy of the day & each unique couple as they share the happiest day of their lives with us.
We're honored to tell their story.