DIRECTOR, CINEMATOGRAPHER, PHOTOGRAPHER
Born in Rome, Italy, Giaco moved to South Africa at an early age. His Grandfather, Giacomo, was a famous movie director from the early 1900s, a pioneer in the Italian and French film industry.
As a young man, after serving his time on film sets, Giaco was drawn to the world of commercial filmmaking. Before long he began filming and directing his own TV advertisements and set upon a path of becoming one of the country’s most lauded men in the industry, elevating the country’s best loved brands like Castle, Mercedes, Volkswagen and Castrol. To date he has been awarded five coveted Cannes Lions, a number of Clios, the One Award and too many Loeries to mention.
He also has a love of Photography and has exhibited at The Everard Read Gallery. His Cinematography has always moved the spirit. He has an exceptional eye for detail and manages to really capture “the essence” of a concept. With his Cinematography, the rare as well as the ordinary gets elevated to beauty.
His talent has taken him all over the world filming ads for top brands such as American Airlines, Mercedes Benz, Lever Brothers Worldwide, Pepsi and Invincta Italy, amongst others.
He moved with his Producer to Cape Town in 2003 and set up The Vision Corporation (TVC). Since then TVC has continued to shoot commercials at the highest level. Some of his recent commercials include MTN “Sphinx” Egypt, Fish Eagle Brandy and Grolsch.
His showreel speaks for itself.
"I find my soul behind the lens of a camera." - Giacomo Angelini