Craft varies with quiet longings and the details matter. Letterforms being the core interest, partnered with the love of being hands on, this is where the creations would be the most raw and beautiful. Concept and ideas play an important role in our work as well. Without it, lifeless would be the best description of the work. I believe that there is more to design than what we all think or know. What? We don't know yet either. But that's what's keeping it interesting isn't it? CRAFT will be working towards it and I know we'll get somewhere someday.