SnowSports Industries America

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SnowSports Industries America (SIA) is the national not-for-profit, North American member-owned trade association representing suppliers and service providers of consumer snow sports with constituents in the retailer, rep and resort communities. Established in 1954, SIA annually produces the SIA Snow Show, the largest snow sports industry trade show and networking environment globally, while delivering invaluable data/research, support, marketing products, government affairs representation, services and programs.