Born in Mexico City, I spent my childhood doodling, listening to music, and trying to get the attention of girls.
With Cha! in 1996 I founded HULA+HULA, a design studio strongly attracted to music, uninhibited use of color, humor, odd typography, hand drawn elements, branding and the smell of fresh ink.
I have been fortunate to work and/or collaborate with: MTV Latin America, Cartoon Network, Boomerang, el hijo del Santo, KidRobot, Nike, Vans, Sabritas (Frito Lay), Coca Cola, José Cuervo, L'Oreal, Televisa, Canal Once, Macmillan, Instituto Mexicano de la Radio, Sony Music, EMI Music, Warner Music, and Club América.
My work has been featured in numerous publications and shown in galleries from Mexico to Japan. Some of my font designs are client exclusive (commissioned), some are distributed by T26 and others I give away for free, because it is always nice to share.
With Jorge Alderete, Clarisa Moura and Javier Ramírez in 2006 I founded, KONG, Mexico's first low-brow art and design store and gallery, now revamped and renamed GURU. I co-directed and art directed the store, as well as curated the gallery exhibitions from 2009 to 2010.
From 1997 to 2005 I taught typography and design courses at the Universidad Intercontinental and at CENTRO. I occasionally give lectures and workshops.
On July 2010 I parted ways with HULA+HULA to start my own design studio where I now spend most of my time humming, drawing, and playing around with ink and pixels.