scenarioDNA’s Videos
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When a leading light beer brand needed to create a segmentation strategy, we used our Culture Map methodology to deconstruct the male light beer drinker across the top three light beer brands and…
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Our insights and recommendations dealt with how to develop an apparel line that appeals beyond preteen, a lifestyle brand that authentically leverages consumer electronics and candy relationships…
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When we needed to prove the viability of launching an online brand of diamond jewelry for a luxury diamond importer, we recruited 25 participants from ages 23 to 68 for in-depth interviews on their…
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A short film by scenarioDNA on the impact of Transformers on the generation who grew up with them and their own transformative thinking in their lives and work. The narrative that these Gen Yers share…
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What GTA Can Teach Us About Connecting With Consumers
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a preview of an upcoming presentation at Forward Brandologie '09 in Portland Oregon.
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Here are all of the videos that scenarioDNA has uploaded to Vimeo. Appearances are videos that scenarioDNA has been credited in by others.
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