Tiago Maia

Totally agree with you. Those are a set of design principles for a cup. I see Design as a method, and Architecture as a form of Design that deals with construction and consequently, human environments.

Interestingly, I initially thought this was a video made by an architecture company to imply they do everything. It really gets under the skin of properly trained Designers when architects imply they are qualified to diverge into other areas, since some of us also went through a lengthy and onerous process (6 years of university studies in my case) to get the title, even if the practice does not require a license.