Steve V

First of all, I shot everything "shaky camera" because, when the effect is properly achieved, it really sells the fact that the text is "in" the scene.

Secondly, I used motion tracking in After Effects CS3. I made sure to track rotation and zoom, which keeps the text on the right axis.

Thirdly, it took a bit of time to do all the tracking, and fine tuning, but it the end it's really quite easy, just takes a little patience.

This may help:
library.creativecow.net/articles/swanson_grant/mystic_text/video-tutorial.php

Thanks! I composite everything in After Effects, and combine all my renders with music in Final Cut Pro.