Hey there, mobile meanderers,
This spring tease of warm weather in NYC has awoken a sedentary population. Feet are hitting the pavement with more enthusiasm than in previous months, and it seems like the world is more kinetic than before. I'm no longer the lone dancer on the train — everyone's got a little pep in their step!
My challenge to you this weekend is to create a video that focuses on human movement, at any scale. A crowd flowing across the street, a dancer's controlled movements, a baby venturing into the walking world — there's movement everywhere!
Let's take a look at a few examples of videos that focus on movement, be it dance, play, or the shuffle of daily life. First up, check out one of my favorite videos on Vimeo, which is Mathy & Fran's video for Russ Chimes. It focuses on small movements in quick succession, using jump cuts to create collages of choreography:
Hey there, my metaphor-making multitudes,
How about a little lesson before I triple dog dare ya? I thought we might talk about Match Cuts.
Match cuts are used for to create continuity between two dissimilar scenes, as they are less jarring than a jump cut. Often, they are chosen because they suggest a relationship between two different objects (cutting from one person's shoes to another's might mean a meeting is imminent), or they create a visual metaphor.
The most frequent use of a match cut is for "matching on action" — cutting from one shot to another view that matches the action in the first shot. This trick helps distract the viewer from noticing a cut, because our eyes and brains care more about the continued action than the jump from one point of view to another.
For a real slick example of match cutting on motion, check out this video by Vimean predatory bird:
Sometimes, all it takes is a new tool or a different approach to spark creativity and innovation. Such is the case with this music video directed by Ryan Staake and shot by Adam Donald. The duo acquired a science-grade thermal camera — normally used by fancy scientists to conduct "important research." Their resulting video is equally fancy, and no less important. Take a look:
Hey there, my ravenous rabble-rousers,
Late Wednesday night, I bought all the ingredients to make a Red Velvet Cake. I didn't get around to making it because I had unwatched Broad City episodes to attend to, but the intention was there. Inspired by that cake that almost was, this lesson about filming a recipe video, and our insatiable appetite for all things edible, we're bringing back the Cook up a Recipe Challenge!
Instead of shining in the spotlight as the host of your own cooking show, try using this video format to focus on the food. A previous Challenge winner, Dorian Warneck packed an entire culinary experience into his recipe video, "El Bean Bowl":
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Most of the video tutorials in our Video School lessons come from Vimeo members. If you have a tutorial you'd like to share, please submit it here.