Viva Radio is an online radio station based in Brooklyn, New York. All programming is drawn from a select roster of core contributors known for their expertise, passion and refined taste in music. Each contributor based station features extensive playlist archives in addition to original content produced and recorded on and off site. Viva Radio is programmed 24 hours a day, 7 days a week. Viva Radio is the official in-store music and audio network heard in over 270 American Apparel stores worldwide.