...What's This?! Media is owned and operated by Joe Grasso out of Kutztown, PA. Joe majored in Electronic Media and earned his Bachelors Degree in the College of Liberal Arts and Sciences from Kutztown University in the winter of 2011. ...What's This?! Media specializes in high quality and cinematic video production services while working closely with local freelance artists. In short, ...What's This?! Media is a group of artists working for other artists.